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Tag: Sexual Signaling

Research shows fast cars boost men’s testosterone levels

Testosterone is what drives men’s desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes.

Researchers at Concordia University’s John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet. The men were then asked to drive a 16-year-old Toyota Camry. They drove each vehicle once on a busy street where they would be seen by women, and then again on a quiet road. After one hour, the men’s saliva was tested for testosterone. The researchers found that in the sedan, the men’s hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience.

Gad Saad, the study’s lead researcher, said the study is evidence of “sexual signaling,” similar to animals in the wild, where males try to prove to females they’re the best breeding stock.

Fore more information, watch the video below by CBC:

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