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Tag: earthhour

Earth Hour 2009 is today! Save yourself by saving the earth

For those of you who do not know, earth hour is scheduled for today from 8:30 pm till 9:30 pm local time. Earth Hour is an international event organized by the WWF (World Wildlife Fund), and held on the last Saturday of March each year, which asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change.

Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness. Even Google’s homepage went “dark” on the day Earth Hour took place.

The last couple of years, the trend has been going towards this “green” campaign and climate change. Companies embrace green technologies, and ads target people urging them to save the earth. But this raises a very important question in my mind: “Is it really the earth that we are saving? or are we saving ourselves?”

Earth will still be here, maybe having a different living environment that is not suitable for us as human beings, but it is us who will disappear! I believe all these ads about saving earth should be modified, to reflect the fact that we are saving ourselves! Maybe this would lead to a higher awareness in the consciousness of people. As for me, I am doing my part in this global campaign, as should each one of you.

Vote Earth 2009- Earth Hour by WWF

Vote Earth 2009- Earth Hour by WWF